Alex is the GM of the Subbie Audience at E1. With 15+ years’ experience across construction and SaaS, he’s led startups in the UK, scaled government-backed ventures at BCG X, and now drives product and commercial strategy for E1’s subcontractor customers. He previously founded HANDS HQ, a health and safety app used by 2,000+ contractors. Outside work, you’ll find him exploring backroads across New South Wales.
Education:
- UNSW – Bachelor of Construction and Property Management
Experience:
- Spent 6 years in London as a Construction PM, leading refurbishments of heritage buildings up to £20M.
- Founded HANDS HQ, a safety SaaS platform used by 2,000+ contractors across the UK (acquired).
- Venture Architect at BCG X, launching startups for government and enterprise.
Keynote & Industry Insights:
- Guest speaker at UK construction expos and Australian venture forums
Biography:
Alex is the General Manager for E1’s Subbie Audience, where he leads product, pricing, go-to-market and growth strategy. With over 15 years of experience across construction, compliance and SaaS, he combines deep industry knowledge with a strong track record in building and scaling ventures.
Alex began his career managing complex refurbishments in London before founding HANDS HQ, a safety documentation platform used by over 2,000 contractors. After a successful exit, he joined BCG X as a Venture Architect, launching new businesses for government agencies and ASX-listed corporates.
At E1, Alex first led the Builder Audience before taking over the Subbie business, where he’s responsible for commercial performance and long-term growth. He’s passionate about simplifying the way construction businesses work and regularly supports early-stage founders. On weekends, he’s usually out on a road trip through regional NSW with a history podcast queued up.
