Doris Wu is the GM Supplier at EstimateOne, leading commercial strategy, customer insights and go-to-market for the Supplier audience. She joined E1 in 2022 after heading the Data & Analytics function and contributing to the Subbie–Supplier connection and E1’s market intelligence products. Before E1, she worked in FMCG and tech across Australia, Singapore and China. Outside work, Doris enjoys hiking, rock climbing and snowboarding.
Education:
- Master of Management (Finance)
- University of Melbourne
Experience:
- Started E1 in 2022
- Previously worked Culture Amp (SaaS Company) in 2020
- Various analytical and commercial roles across different businesses (Danone, Lion, Coco-Cola)
Biography:
Doris Wu is the General Manager – Supplier at E1, responsible for commercial strategy, customer insights and product go-to-market for the Supplier audience. She joined E1 in 2022 and previously led the Data & Analytics function. During this time, she helped build the subbie–supplier connection and supported the development of E1’s market intelligence products.
Before E1, Doris began her career in the consumer goods industry at Lion and Danone, analysing yoghurt and juice trends and learning how customers make everyday choices. She later moved into tech at Culture Amp to understand SaaS and fast-paced product environments. The shift from FMCG to tech eventually led her to EstimateOne, where she now uses data and customer insight to help suppliers understand the market and win more work.
Doris has lived and worked in Australia, Singapore and China. Outside work, she enjoys hiking, rock climbing and snowboarding. Her recent trek to Everest Base Camp was the highlight of her year.
