Simon Herod is the GM-Builder at E1, leading commercial strategy, product and go-to-market for our head contractor audience. He joined E1 in 2017 as the Graduate, and has worked in GTM teams across all audiences and geographies over the last 8 years. Simon led the expansion into the UK and Ireland from 2022-2024 and has returned to Australia to continue to drive better outcomes for over 1000+ head contractors. Outside of E1, you’ll find Simon trying to surf a local spot in Byronshire with his family.
Education:
- Cardiff University- Bachelor of Linguistics and Communication
Experience:
- Spent 4 years in Business Development helping grow the Builder audience to over 900 head contractors.
- Established and managed the Supplier and Subcontractor outbound sales team at E1 (20+ Sales Consultants + BDMs) to accelerate our growth in Australia
- Led E1’s expansion into the UK and Ireland scaling from 0 to 10k users in 18 months
Press & Publications:
On Artificial Intelligence in Construction
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Construction Management: AI in Construction: Get on Board or Get Left Behind
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Designing Buildings: Empowering Construction with AI Integration
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Construction Computing: AI on the Construction Site: Remedies for Industry Pain Points
On the Strategic Value of Estimators
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Building Magazine: Are you underestimating and undermining the value of your estimators?
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CIN Magazine: Is the industry underestimating the role of the estimator?
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BuildingTalk: The Unsung Hero: The Estimator
On Tendering & Digital Transformation
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PBC Today: The path to streamlined tendering processes
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Construction Digital: Enhancing Tender Time & Improving Subcontractor Selection
Biography:
Simon Herod is GM Builder at E1, where he leads commercial strategy, product and go-to-market for the head contractor audience. He joined E1 in 2017 as a graduate and has spent 8 years across multiple GTM roles, gaining experience across all audiences in the construction network, as well as international markets.
During this time Simon has helped E1 establish its position as market leader for head contractors in AU+ NZ, whilst building and leading outbound sales teams to exponentially grow the supplier and subcontractor audiences. From 2022 to 2024, he led E1’s expansion into the UK and Ireland, growing the platform from 0 to over 10,000 users in under two years.
In 2025, Simon’s focus has been on ensuring E1’s products remain at the cutting edge, bringing AI into the head contractor product through quote analysis and workflow automation, all to ensure a reduction in manual effort and to help estimators get home on time. Outside of work, he can usually be found attempting to surf around Byronshire with his family, or following various sports teams around the globe.
